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Personalizing leads to greater readability rates
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Average response rate was 21%
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Average improvement of 560%
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93% improvement in sales (CRM Cross & Up Sell)
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20% programs were for new customer acquisition and 80% customer retention.
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Conversion rates much improved with VDP.
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Differentiation a key motivator for establishing campaigns
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Information Technology and Security
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Facility inspected by JPMorganChase and designated a secured facility
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Network protected by Cisco firewall
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Confidential documents transferred via FTP site that is user ID and password protected
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PGP encryption for all HIPAA or confidential documents
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